The influence of curiosity and artistry on one’s capacity to explore the world is both profound and profoundly underestimated. The minds of everyday people creating iconic or idyllic artistry is something of a wonder. Some minds are renowned: Dieter Rams; Vincent Van Duysen; Kenya Hara; Nikola Tesla; Vera Wang. Others are niche: Lewis Latimer; Maya Lake; Anne Lowe; Byron Lars. Their common thread of crafting into existence something that was once just a faint thought or dream is more than an accomplishment—it is a phenomenon.

At natvsha, these phenomena are regarded as the epitome of existence. The status quo is wholly rejected. The idea of doing—or believing— something simply because “that’s what we’ve always done” is viewed as banal, tedious, and even sometimes dangerous. The act of asking why? invokes a commanding power: It is a versatile tool that, in its very nature, opens a world of thoughtful exploration when applied with commitment. Questioning to understand; utilizing understanding to contemplate what is possible; visualizing and manifesting a new kind of “possible” by daring to push back—this is how everyday people create phenomena. And this is what natvsha believes in.

natvsha, established and managed by Natasha Martin since 2020, is a design haus specializing in visual and conceptual design including brand concept and development, visual styling, graphic and logo design, UX strategy, and personal branding. White space, organized sophistication, and a steadfast approach to timeless, non-archetypal simplicity underscore natvsha‘s aesthetic and design approach. Through collaboration and an unyielding urge to embrace the undiscovered natvsha develops brands and strategies that are useful, beautiful, and intuitive.